This simulation is online and the estimated completion time is 2 hours.
The difficulty level of this simulation as determined by the Ludi participants: 2/5
Name of your role in this simulation: Performance Marketing Specialist
The language of this simulation is English and the tasks are completed in that language.
The Rise of Mobile Gaming: Waylaid Games
⚠️ This simulation is conducted in English ⚠️
⚠️ This simulation is produced only for you to experience the role. It is not provided by a real company. ⚠️
Role
In this simulation you will join the team and act as a Performance Marketing Specialist with following responsibilities:
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Manage and optimize all campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions
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Constantly test new tactics, new campaigns, and new ad networks to improve the UA process
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Work closely with ad networks and manage the relationships
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Analyze the UA data and identify the growth opportunities
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Understand the market dynamics, UA tools and users to improve whole UA process
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Work together with marketing artists to create better-performing creatives
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Closely follow the competition and gather market intelligence to establish new best practices
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Optimize and track monetization channels to improve LTV
Simulation Context
Waylaid Games recently launched a new chess game and listed in App Store and Google Play Store. In mobile gaming market, chess is a popular theme in USA market and competition is very high due to easy replication of the product. Hence the Company wants to increase user acquisition with effective advertising.
Tasks
Campaign
analysis
01
Analyze ad campaign metrics and set appropirate actions. Skill: Data Analysis
Creative
analysis
02
Analyze the current app store creatives and come up with edit requests to be shared with visual design team. Skill: Visual design, UX, UI
Waylaid Games, a fast growing studio, lead by a team of industry veterans from some of the biggest names in mobile games. Our mission is to bring the knowledge and experience of a chart-topping mobile games company into a close-knit, collaborative environment.
Our teams drive projects together from conception to launch combining creativity and data to make games that can be enjoyed by everyone. We are guided by the belief that when we love what we do, what we do will be loved by others.
Together, we create games we know our players will enjoy, from easy to pick up casual games to ground breaking innovative ones.