This simulation is online and the estimated completion time is 3 hours.
The difficulty level of this simulation as determined by the Ludi participants: 2/5
Name of your role in this simulation: Brand Specialist
The language of this simulation is Turkish and the tasks are completed in that language.
Operasyon Beslenme: FiddleMeal
⚠️ This simulation is produced only for you to experience the role. It is not provided by a real company. ⚠️
Role
In this simulation you will join the team and act as a Brand Specialist.
What does Brand Specialist do?
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Making a plan for the successful launch of new products.
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Working with other departments such as sales, marketing and product development.
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To follow the market and manage the marketing activities.
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Reviewing customer feedback.
Simulation Context
Fiddle Meal Restaurants is a well-known healthy food chain serving all over the country. They are now planning to launch a new line of plant-based meals aimed at health-conscious individuals between the ages of 20 and 40.
The restaurant has multiple sales channels: in-restaurant dining, takeout, online ordering, and third-party food delivery service. Fiddle Meal has recruited you as a new Brand Specialist on the team to successfully launch and manage these new products.
Görevler
Product launch
strategy
01
Create a launch strategy for the new product line. This strategy should include reaching the target audience, increasing product awareness and promoting sales. Skill: Strategy, Research
Hypothesis based
approach
01
Design marketing material for the new product line. This material could be a sample social media post, an in-restaurant poster, or a customer brochure. The material should reflect the advantages of the products and the values of the Fiddle Meal brand, and should fit the strategy you set up in the first mission. Skill: Visual design, UX, UI
Fiddle Meal Restaurants is a well-known healthy food chain serving all over the country. They are now planning to launch a new line of plant-based meals aimed at health-conscious individuals between the ages of 20 and 40.
The restaurant has multiple sales channels: in-restaurant dining, takeout, online ordering, and third-party food delivery service.