Role
In this simulation, you will act as a Digital and Social Media Communication Specialist. This role is responsible for the below on a daily basis:
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Influencer strategy of the brand and making deals with influencers while detailing, tracking, and measuring the KPIs.
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Full 360 social media strategy of the brand, including developing all the social media content, tactics, events, and concepts.
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Owned social media channel management all the way from developing content to moderation and tracking purchases.
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Being the creative maestro of the brand developing all of the digital-only concepts, events, and platforms.
Simulation Context
“Brand X” has had a lot of success in targeting young females to the brand, going as high as #2 in the market recently.
However, the data indicates that the brand appears to have fallen short in appealing to females aged between 18–25 and 30-35.
Therefore, you are asked as a Digital and Social Media Communication Specialist to create a new strategy to appeal to females aged 18-25 and 30-35 and recruit these consumers. The brand has a moderate budget and you are asked to build the plan accordingly, smart yet efficient & effective.
L'Oréal: Detangling the Content Dilemma for Brand Growth
⚠️ This simulation is conducted in English ⚠️
Strategic planning and design thinking
01
Detail a strategy house for the brand on how to recruit and engage this target audience while keeping the 25-30 base intact. Skill: Strategic thinking
Goals and achievements success KPIs
03
Elaborate on the KPI’s you want to build. Incorporate numbers to your analysis. Skill: Analytical thinking
Planning and calendar creation
02
Detail a full year monthly digital and social media calendar on what activations, eventing, concepts and platforms you want to build this plan upon. Skill: Planning
Tasks
This simulation is online and the estimated completion time is 4 hours.
The difficulty level of this simulation as determined by the Ludi participants: 3/5
Name of your role in this simulation: Digital and Social Media Communication Specialist
The language of this simulation is English and the tasks are completed in that language.
