Role
In this job simulation, you will experience the role of Junior Growth Hacker. As a Growth Hacker, the following are your responsibilities at arabam.com:
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Discovering new ideas and growth opportunities, while implementing growth strategies.
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Measuring key performance indicators and improving existing business processes.
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Analyzing customer data to enable targeting, segmentation and positioning.
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Collaborating with different business units in customer acquisition, activation, retention, referral and similar areas to determine tactical actions.
Simulation Context
With its new product, arabamGaraj, the company aims to provide all the services a car owner may need during its lifetime, in addition to regular buying and selling.
Increasing the number of vehicle registrations and usage rates at arabamGaraj is an important growth issue.
In this project, it's your job to make improvements to the product portfolio, marketing strategies, and sales processes to increase the metrics valuable to arabamGaraj.
Arabam.com:
Son Sürat Büyüme
Product development
01
Identify the working/non-working features of the product, find features that can be added and prioritize these features. Skills: Analytical Thinking, Creative Thinking
Conversion analysis
02
Analyze conversion metrics and make recommendations to the company. Skills: Analytical Thinking, Critical Thinking
Tasks
This simulation is online and the estimated completion time is 4 hours.
The difficulty level of this simulation as determined by the Ludi participants: 2/5
Name of your role in this simulation:
Junior Growth Hacker
The language of this simulation is Turkish and the tasks are completed in this language.
Arabam.com, the leading online marketplace in Turkey's automobile market, was established in 2000 and became a part of the iLab group companies in 2016.
With the vision of becoming the foremost, innovative, and most trusted technology platform for automotive trade and services, the Arabam.com team focuses on continuously perfecting its entire system. Their goal is to enhance the user experience by introducing new features every month.
In addition to being an advertisement listing platform, Arabam.com offers various services including Trink sat!, an instant car buying system, Arabam Kaç Para, a market value inquiry tool where you can track the current market value and obtain detailed information about your vehicle at exclusive prices, and a vehicle supply service for corporate members. These services collectively provide users with an end-to-end solution for their automotive needs.