In this simulation, you will act as a Digital and Social Media Communication Specialist. This role is responsible for the below on a daily basis:
Influencer strategy of the brand and making deals with influencers while detailing, tracking, and measuring the KPIs.
Full 360 social media strategy of the brand, including developing all the social media content, tactics, events, and concepts.
Owned social media channel management all the way from developing content to moderation and tracking purchases.
Being the creative maestro of the brand developing all of the digital-only concepts, events, and platforms.
“Brand X” has had a lot of success in targeting young females to the brand, going as high as #2 in the market recently.
However, the data indicates that the brand appears to have fallen short in appealing to females aged between 18–25 and 30-35.
Therefore, you are asked as a Digital and Social Media Communication Specialist to create a new strategy to appeal to females aged 18-25 and 30-35 and recruit these consumers. The brand has a moderate budget and you are asked to build the plan accordingly, smart yet efficient & effective.
L'Oréal: Detangling the Content Dilemma for Brand Growth
⚠️ Bu simülasyonun dili tamamen İngilizce'dir.⚠️
Strategic planning and design thinking
Detail a strategy house for the brand on how to recruit and engage this target audience while keeping the 25-30 base intact. Skill: Strategic thinking
Goals and achievements success KPIs
Elaborate on the KPI’s you want to build. Incorporate numbers to your analysis. Skill: Analytical thinking
Planning and calendar creation
Detail a full year monthly digital and social media calendar on what activations, eventing, concepts and platforms you want to build this plan upon. Skill: Planning
Bu simülasyon tamamen online olup tahmini tamamlama süresi 4 saattir.
Bu simülasyonun Ludi katılımcıları tarafından belirlenen zorluk seviyesi: 3/5
Bu simülasyonda üstleneceğin rolün adı: Sosyal Medya & Dijital İletişim Uzmanı
Bu simülasyonun dili tamamen İngilizce'dir ve görevler de bu dilde tamamlanır.